The Four E's

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EDUCATION

Unlike many financial advisors, CFP® professionals must develop their theoretical and practical knowledge by completing a rigorous course of study at a college or university that offers a financial planning curriculum. This curriculum must be comprehensive, covering the subjects of estate, tax, investment, retirement, insurance, and financial planning. In addition, CFP® professionals must have a minimum of a bachelor’s degree from an accredited university.

EXPERIENCE

CFP® professionals must complete several years of experience related to delivering financial planning services to clients prior to earning the right to use the CFP® certification trademarks. This hands-on experience guarantees that CFP® professionals have practical financial planning knowledge, so you can count on them to help you create a realistic financial plan that fits your individual needs.

EXAM

CFP® professionals must pass the comprehensive, two day, 10-hour CFP® Certification Exam, which tests their abilities to apply financial planning knowledge to real-life situations. The exam covers the financial planning process, tax planning, employee benefits and retirement planning, estate planning, investment management and insurance. This comprehensive exam ensures that a CFP® professional is highly qualified to develop a plan for your finances.

ETHICS

When it comes to ethics and professional responsibility, CFP® professionals are held to the highest of standards, as outlined in CFP Board’s Standards of Professional Conduct. They are obliged to uphold the principles of integrity, objectivity, competence, fairness, confidentiality, professionalism and diligence as outlined in CFP Board’s Code of Ethics. The Rules of Conduct require CFP® professionals to put your interests ahead of their own at all times and to provide their financial planning services as a “fiduciary”—acting in the best interest of their financial planning clients. CFP® professionals are subject to CFP Board sanctions if they violate these standards.